Today we officially started a new unit, MARKETING. Before we got introduced to this new unit we got to chose for the 4 stocks that we would invest in. We chose: First Solar, Starbucks, Cisco and Adidas. Sadly, Adidas had a problem due to the fact that they had many different stock so we had to change it to Cummins. The investment was a success!
Then, going on to MARKETING we got put in pairs. I was paired with Paolo (Innovation Academy Student) he is very knowledgeable and a great friend. We had to discuss about real life problems that we could save or help improve. We had two main options:
Dr. Love or Chocojhons
After reflecting, getting feedback and critically thinking we decided to go with Chocojhons. Chocojhons main product are chocotejas which are a typical Peruvian treat made with chocolate and other ingredients that you want, generally caramel is used.
Finally we learned something extremely important for the marketing world, the 5 P
1. Problems
2. Product
3. Price
4. Place
5. Promotion
The five P will help us develop better marketing and create a better business.
Then, going on to MARKETING we got put in pairs. I was paired with Paolo (Innovation Academy Student) he is very knowledgeable and a great friend. We had to discuss about real life problems that we could save or help improve. We had two main options:
Dr. Love or Chocojhons
After reflecting, getting feedback and critically thinking we decided to go with Chocojhons. Chocojhons main product are chocotejas which are a typical Peruvian treat made with chocolate and other ingredients that you want, generally caramel is used.
Finally we learned something extremely important for the marketing world, the 5 P
1. Problems
2. Product
3. Price
4. Place
5. Promotion
The five P will help us develop better marketing and create a better business.