Commercial!!!
I made this blog on Saturday November, 23 but due to the comercials policy I have just been given persision to post it on my blog.
Even though today is a Saturday, I decided to go to my internship to film a commercial for P&G. The production center had invited me to go at 11am; even though the whole film commercial had started at 9am and would finish at 8:30pm. To give you a little background information, the commercial would be broadcasted in every national channel. It’s called ¨La Bodegita con Don Pepe¨ and lasts only 31 seconds! It is the first commercial that ¨La Bodegita con Don Pepe¨ uses a real life person in film; in this case it was Monica, a famous actress that appears in the top Peruvian show called “Al fondo Hay Sitio”.
Another eye opener, was to learn how much make up an actor needs while being in a commercial shoot. However, it is essential, since there are so many lights and make up is used to take the reflexes away. Also, a 31 second commercial has to be perfect so all of the actors have to be as attractive as possible and make up helps a lot because it hides many imperfections!
Grey Peru is not only a great Advertising Agency because of what they do in the areas of BTL (below the line- events) and ATL (above the line- television radio advertisements) where freedom and choice are very important characteristics they really believe in (just like Innovation Academy) but at the same time, it is an interesting place to work at because you have fun while working, you meet people you never thought of meeting, you have to be extremely creative, you don’t have to be in an office all day but instead change locations depending on the task you are assigned to do.